The President of the Blockchain Club asked me to design a logo for the newly formed Sloan Blockchain Club at MIT. My design was the main logo for 3 years and was used in official email communication, club meetings, or community events.
I was inspired by the iconic MIT dome and several graphics associated with blockchain technology and cryptocurrencies. The design focuses on the commonly seen pattern that resembles a circuit board. Blocks are chained by wire-like lines which outline the shape of the MIT dome and its building's facade.
I generated a full branding guideline document that offers design and text variations, gray-scale options, branding suggestions, and social media icons.
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